Client
Equate Fashion is a sustainable fashion brand dedicated to creating eco-friendly, stylish clothing made with ethically sourced materials.

Challenge
Equate Fashion wanted to reach potential customers through social media and raise awareness that style doesn’t have to come at the expense of the planet. Their goal was to communicate their sustainable mission and drive engagement with conscious consumers.

Solution
I created a concise, impactful ad highlighting the brand's commitment to eco-friendly fabrics and ethical practices. The messaging focused on the idea that choosing sustainable fashion is not only good for the environment but also empowering for the individual. The tone was values-driven, urging consumers to shop consciously while offering a clear, compelling call to action. By combining concise copy with clean, nature-inspired visuals, I was able to craft an ad that not only told the brand’s story but also sparked action in an authentic, relatable way.